LA Community and Developer Caruso Struggle with Caruso’s ‘Dream Project’ WITH PLATKIN CORRECTIONS IN CAPS
TIM DEEGAN , CityWatchLA , 26 SEPTEMBER 2016 DEEGAN ON LA-Rick Caruso has a long and sentimental history with his property at 333 S. La Cienega Boulevard (currently the site of the shuttered Loehmann's department store.) It’s the first property he owned. It’s where he washed cars as a kid at his dad's dollar-a-day car rental business. And, it’s where he dreams of building his newest project that will make a statement about contemporary high-end housing by including an affordable housing component that could make it a landmark building in more ways than one. (See above photo of rendering.) HIGH-END HOUSING MEANS LUXURY HOUSING, OR RENTS OF ABOUT $10,000 TO $20,000 PER MONTH FOR 137 OF THE PROPOSED 145 APARTMENTS. Rarely have developers allowed low income housing units to be part of the mix in their high-end luxury buildings, preferring to subsidize affordable housing at off-site locations in return for the zoning variances they receive. But Rick Caruso, founder and chi...